INBOUND (SPAM received by users)
We currently filter over 98% of incoming Email as unwelcome (SPAM). We maintain an extensive infrastructure to deliver less than 2% of email received. To say it another way, many business users will receive over 200 email messages a day. That means without filtering, they must wade through 196 pieces of SPAM to find the 4 email messages that are “real”. The cost of wading through so much SPAM is extensive.
In addition spam continues to increase at alarming rates year over year. We are often asked “why does it continue to grow”? The simply answer is that it works. It only takes a very small percentage of recipients to respond to make this a lucrative endeavor. Profit driven hackers and spammers continue to invest in driving the quantity of spam and developing new techniques to bypass SPAM filters (which is why our SPAMGuard system is constantly updated and evolving as well). Additionally, SPAM is no longer just an advertising tool. It is used by criminals to hack into secure systems at universities, businesses, and retail outlets. Spammers can make tens of thousands of dollars per month preying on the public. The cost of spam is estimated to exceed $50 billion in the U.S. alone. Businesses in the U.S. spend, on average, $1,500 $2,000 per employee to fight spam and viruses. That is up significantly from the $600 – $800 spent in previous years. SPAM and other message based threats are growing proportionally and have far reaching global effects and business implications. If you don’t have an effective way to mitigate this problem, it is just like “flushing” money down the drain each month!
OUTBOUND (email sent out to others)
A relatively recent development is the need to filter outbound email. Not filtering outbound mail leaves an infected computer within your network free to send SPAM and ruin your company’s electronic reputation. Once your company is reported as allowing SPAM, you will be blacklisted and your ability to deliver legitimate email to customers, vendors, etc. will be impacted.
Stopping this problem requires a multiple-tiered approach. Outbound filtering is a key element of making sure this does not happen to you!